Category Archives: mortgage company

28 Apr

43 stats why to include SMS in your direct mail

Here’s a quick list of 45 statistics on why we believe leaders should explore new technology driven tactics to allow consumers to contact them to get answers and information without calling them or visiting a website. With our new 4 ways to respond technology we can send variable data customized texts to any responder to

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13 Apr

How to Recruit Loan Officers Who Can Close Leads

One of my biggest frustrations is when we crush it with our marketing and generate a ton of qualified leads to our client but their sales team just aren’t well trained to close them! Over the last 20 years I’ve been training sales people on how to close leads so rather than be frustrated with this situation I decided to

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10 Mar

Direct Mail Marketing

Direct Mail Marketing – 3 Reasons Direct Mail is Best Advertising Investment In a world where new businesses turn to the internet for their lead generation, traditional direct mail has become even more valuable to those who know how. Whether you are looking for a quantifiable solution to your marketing efforts, or a more targeted

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15 Feb

Mortgage Direct Mail – Converting the Calls into Fundings

o you’ve found the best mortgage direct mail company, by which I mean Overflowworks of course, and you want to learn how to train your salespeople on how to convert your new leads into fundings. This is extremely important to a successful mortgage direct mail campaign. Today we’re going to discuss the most impactful sales

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18 Jan

The 5 Most Effective Auto Dealer Direct Mail Pieces

  The 5 Most Effective Auto Dealer Direct Mail Pieces. In our last blog post we discussed how direct mail generates the most cost effective form of inbound lead generation. Today we are going to dive into that topic a little further and elaborate on the best types of auto dealer direct mail to benefit

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